Social Media Graphics
Plaîs Early Learning
Social Media Templates
Plaîs Early Learning is a premium early learning brand designed around the whole family, supported by its exclusive Parent Concîerge Program. This project involved creating six social media templates with distinct, recognisable graphics that elevate the brand within its competitive market while maintaining a consistent look and feel with Plaîs’ affluent target audience.
Role & Scope
Role: Social Media competitive research and template design
Collaboration: Designed independently
Deliverables: Six social media templates for announcements, celebrations, testimonials, informational posts, nurse features and current availability updates
The Challenge
The challenge was to analyse competitor social media within the childcare sector to understand what resonated with families, then elevate those insights into a new and distinct visual presence for Plaîs. As one of the most premium childcare providers in the market, Plaîs’ social media needed to communicate quality, care and refinement, setting the brand apart across every touchpoint.
Design Approach
The design approach was informed by research into both childcare competitors and premium brands across health, wellbeing and spa sectors. The visual direction drew from brands that communicate refinement through clean layouts, generous whitespace and purposeful imagery, while applying Plaîs’ brand elements, colour palette and typography from the style guide to create a distinctive and elevated social media presence.
Selected Work
Outcome & Impact
This post helped position Plaîs as a premium, design led childcare provider, using calm, considered visuals to appeal to parents seeking a refined and trustworthy environment for their child. By communicating the brand’s values in a clear yet aspirational way, the design reinforced Plaîs’ long term offering, supporting parents' confidence and encouraging families to continue their child’s journey from the early years through to kindergarten.
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