Meta & Paid Ads
Honour Early Learning
Meta & Paid Ads
This project involved designing a series of Meta and paid social ads for Honour Early Learning. The ads were created as key digital touchpoints to support brand awareness and engagement, with the aim of cutting through a crowded social media landscape while also encouraging enrolment enquiries.
Role & Scope
Role: Meta & Paid Ad design
Collaboration: Designed independently
Deliverables: 4 1080x1080px and 6 1080x1920px ad designs
The Challenge
The challenge was to achieve strong visual cut through while working within existing Honour brand elements and copy supplied by the Head of Marketing across paid social formats. The ads needed to communicate trust and credibility quickly, supporting parent decision making and encouraging enrolment enquiries within limited attention spans.
Design Approach
The design approach focused on thoughtful image selection and arranging brand elements in ways that avoided repetition of existing collateral. Scale and transparency were used to create fresh, eye catching compositions while still adhering to brand guidelines and maintaining the familiarity parents associate with the Honour brand.
Selected Work
Outcome & Impact
The Meta ad suite achieved higher view and interaction rates across Instagram and Facebook, increasing visibility and engagement with the Honour Early Learning brand. This improved performance, supported stronger interest from families and contributed to an increase in enrolment enquiries, reinforcing the effectiveness of the ads as a key digital touchpoint within the parent decision making journey.
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