Zine + Campaign

   Evolving Edge  

Brand identity, AR animation, Campaign

Evolving Edge is an up-and-coming Zine publication company in Sunshine Coast where its first issue explores the quaint town of Maleny. The key objective of this project is to intrigue young adults and show that this rural town is a great spot for a weekend getaway or a day out. They will engage with the project through animated AR videos in the zine to make long-lasting connections between the audience and the town.

Role & Scope

Role: Brand identity design, publication design, illustration, animation and interactive content

Collaboration: Designed independently

Deliverables: Brand development, custom typeface, travel zine design, illustrated mapping, EyeJack animation, merchandise concepts and digital touchpoints

The Challenge

Maleny is often perceived as a quiet destination for an older demographic, despite offering a growing number of cafés, bookshops and creative spaces appealing to younger travellers. The challenge was to shift this perception without alienating the town’s existing character. The publication needed to feel playful, contemporary and engaging, while authentically representing Maleny and encouraging a new audience to explore the region.

Design Approach

The design approach focused on creating a bold, illustrated brand that felt approachable and exploratory. Illustration played a key role in shaping the identity, including a hand-drawn map that highlighted local landmarks and hidden gems. Each spread of the physical zine was enhanced with animation using EyeJack, bringing the publication to life through interactive moments that encouraged readers to engage beyond print. This blend of illustration, animation and editorial layout allowed the publication to feel immersive and discovery-driven.

Selected Work

Outcome & Impact

Presented as part of a final university assessment, this project explored how print, illustration and animation can work together to create an engaging travel publication. Shown at an exhibition night attended by industry professionals, the project demonstrated the potential of interactive print and emerging technologies to enhance editorial storytelling and audience engagement.

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